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Join us November 10-11 in person in Houston, TX.

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Automation Fair® Event

With your health and safety top of mind, The Reynolds Company and Rockwell Automation are excited to invite you to participate in the 2021 Automation Fair® event.

This year marks the 30th anniversary of the Automation Fair event, and we are excited to welcome Automation Fair back to Houston for the third time. New this year, Rockwell Automation will be providing a HYRBID experience for this premier event. You can join us in-person at the George R. Brown Convention Center, or online, on November 10-11, 2021.

If you are looking to solve the needs of today and tomorrow, you won't want to miss this event built with inspiring content brought to you by Rockwell Automation and its PartnerNetwork™.

To attend the Automation Fair® event, follow this 3-step process:

  1. Book your hotel package.
  2. Register for Automation Fair.
  3. Coming soon – register for hands on labs and technical sessions (full session schedule will be available September 29).

hotel packages

We have hotel packages at the Magnolia Hotel Houston, which is 0.7 miles from the George R. Brown Convention Center. We have arranged for you to conveniently book directly with the hotel. This year, all transportation and travel will be at your own discretion.

Booking hotel packages through The Reynolds Company also guarantees you a ticket to our exclusive, small reception following Automation Fair on Wednesday, November 10.

Enter your contact information so we can keep you up to date on all things related to Automation Fair. After submitting your information, you will be redirected to our Magnolia Hotel reservation page to book your hotel room.


$279 + Tax


$558 + Tax

Deadline for hotel packages is Tuesday, October 19th.


hands-on labs

The hands-on labs at the Automation Fair® event allow you to experience latest technologies. These labs will be conducted by commercial engineering and product specialists from Rockwell Automation. LIVE sessions will take place multiple times per day, at Automation Fair and are only available live during the event in Houston.

product & technology sessions

The product and technology sessions will focus on a total business solution that help you deliver results. With all new content on the latest technologies, systems, solutions and services, you will learn way to meet the challenging manufacturing of today, tomorrow and the future. Rockwell Automation and Technology Partner subject mater experts will present LIVE sessions twice daily on Wednesday and Thursday.

Curated on-demand sessions pre-recorded (and live) will be available for post show viewing.

industry forums

Panel discussions will be led by industry leaders that will center around how their companies are defining, transforming and innovating their operations.

  • Automotive
  • Chemical
  • De-carbonized and Emerging Energies
  • Food & Beverage
  • Life Sciences
  • Metals, Mining and Cement
  • OEM
  • Oil & Gas
  • Power and Energy
  • Water Wastewater

process solutions user group (PSUG)

Tuesday, November 9 | Houston, TX

$299 Including Hospitality Event at Pitch 25 Beer Park

$199 Early Bird if Registered Before Oct. 15

PSUG is a great way to kick off the Automation Fair® event. You will gain greater insight into the latest process automation technologies by interacting with your peers during this one day in-person event.

You will learn how Rockwell Automation is leveraging input from its users to help drive their latest releases of the PlantPAx® DCS, Batch, and supporting process solutions. The event features sessions where you will be able to:

  • Ask the Experts
  • Participate in Hands-on labs
  • Listen to Keynote Presentations
  • Experience Technical Sessions

There is an additional cost to attend this event. Please contact your Account Manager for additional information.